Excellence in market research and consulting

	BRS is extremely experienced in working in the Thai market place having completed hundreds of projects for many clients from different industries, including: Banking Finance Retail Food and Beverage Petrochemical Chemicals Safety and Health State Enterprises Industrial Gas Logistics/ Distribution Professional services IT Telecommunications Entertainment Education Agriculture Tourism Challenges facing each industry Building and retaining customer ‘loyalty’ Realisation of profitable growth opportunities Minimal product or service differentiation from competitors, resulting in pressure on prices and margins Customers switching in spite of high ‘perceived’ satisfaction Excessive price focus sensitivity within the sales force Implementation and recognition of ‘value added’ services Transition of product focused solutions to ‘total customer’ solutions Declining productivity of sales and account management resources Limited field supervision of sales and account management resources Achieving alignment of marketing, sales, operations and finance resources for optimum customer management Cost effective customer management solutions Channel alignment and conflicts of ‘best operational’ solution versus ‘best customer solution’